Max Mussner · Mentoring, coaching and consulting
Hotel consulting, from the project to everyday operations.
I’m Max Mussner. I support hotel owners and managers with projects involving organisation, change and development. Based in Val Gardena, South Tyrol, I work on site or remotely, including outside Italy. When the need concerns the person leading the business, mentoring offers space to discuss decisions and responsibilities.
An opening, a change of management, a generational handover or a team struggling to coordinate all call for different decisions. The first step is to identify the operational problem and the people involved before proposing tools or procedures. I can also support owners and property developers entering hospitality with aparthotels, serviced apartments or projects combining hotel rooms and apartments.
On site or remotely · Italy and international projects
Let’s discuss your projectWhat we can work on
Operational review, roles and responsibilities
Reviewing roles, information handovers and coordination between reception, service, housekeeping and management. Procedures are developed with the people who will use them, so they can work in daily operations.
Pre-opening preparation and change
Operational support to prepare for an opening or navigate a transition. We can set priorities, tasks, responsibilities and review points, including the organisational side of working across generations. Before opening, we can review the readiness of the team, procedures and systems.
Sales, distribution and systems
Examining commercial processes, direct and OTA channels, revenue and positioning. Choosing a PMS, integrations or automations starts with the hotel’s needs and includes discussions with technical suppliers.
A concrete outcome
Depending on the brief, the work can produce a map of priorities, clearer responsibilities, shared procedures or an implementation plan. We agree objectives, timing and assessment criteria before starting: each hotel has different conditions and resources.
How the work unfolds
We begin with a discussion involving ownership and the people responsible for operations. We define the scope, work through the agreed steps and review what changes. Support can cover a specific phase; the project ends with clear responsibilities and next steps.
The experience I bring
I have worked in service, kitchens and reception, completed a qualification in hotel management and joined the opening team for Booking.com’s first office in Tyrol, in Innsbruck. As director of the Maciaconi, I supported the change of management and its transformation from a residence into a Boutique & Fashion Hotel, working on operations, sales and software.
Read about my backgroundQuestions about this service
Do you also work with aparthotels and serviced apartments?
Yes. We can work on the organisation of reception, reservations, housekeeping and shared services, including properties combining hotel rooms and apartments. Together we assess the problem, available resources and scope of the assignment, for an existing property or in preparation for opening.
Do you work only in South Tyrol?
I am based in Val Gardena, in the Dolomites. I am available for projects in Italy and abroad, on site or remotely. My working languages are Italian, German and English.
Can we start with a single issue?
Yes. We can limit the work to an operational problem, an opening phase, team coordination or choosing a system. Scope and fees are defined after an initial discussion.
What to tell me to get started
Tell me about your hotel, the change you want to address, who will take part and any deadlines. There is no need to prepare a dossier: practical information is enough to establish a starting point.
Let’s discuss your project