Max Mussner · Mentoring, coaching and consulting
Tourism destination consulting, close to local operators.
I’m Max Mussner. I work with destination management organisations (DMOs), tourism bodies and destination organisations to connect operators’ needs, the organisation of tourism offers and the guest experience. My starting point is Val Gardena and daily work in Alpine hospitality.
A destination brings together organisations with different priorities and working rhythms. A project can clarify a shared problem, prepare for change or turn a broad objective into practical activities that operators can apply.
On site or remotely · Italy and international projects
Let’s discuss your projectWhat we can work on
Listening and shared priorities
Discussions with the people coordinating the destination and the operators involved. We can clarify needs, obstacles and responsibilities, distinguishing what individual businesses control from what requires coordination.
Tourism offers and the guest journey
Examining the links between information, booking, arrival and the stay. The aim is to identify steps worth working on for a more consistent experience, particularly in mountain destinations.
Workshops and implementation
Working sessions and training on organisation, hospitality and digital tools. A workshop can be one project phase, followed by agreed activities, responsibilities and reviews: discussion should lead to practical work.
Sports, alpine and outdoor tourism
A sports destination brings together activities, place and hospitality. Visitors also depend on clear information, available services and how their stay is organised.
We can work on products built around skiing, cycling, hiking and outdoor activities, defining their audiences, the operators to involve and the services to connect. My contribution can cover accommodation readiness, the guest journey, collaboration and commercial development.
Extending the season starts with local conditions and available resources. We identify opportunities, priorities and realistic actions, considering both the visitor experience and the work of local operators.
A concrete outcome
Depending on the assignment, we can develop a map of priorities, a process for discussions with operators or an activity plan. The outcome connects objectives, responsible people and next actions, taking available resources into account.
How the work unfolds
I clarify the problem and the participants with the project contact. We agree a realistic scope, gather useful perspectives and work through the defined steps. At the end, we assess what has been produced and how to proceed with assigned responsibilities.
The experience I bring
I was born and raised in Selva di Val Gardena, around catering and hospitality, and work on the organisation of tourism businesses. My hotel experience, building MUSE.holiday and travelling in different countries shape how I view the guest journey. Understanding how visitors experience a destination helps me connect their perspective with that of the people who make it work.
Read about my backgroundQuestions about this service
Do you work exclusively with mountain destinations?
Mountain tourism is the context I know most closely. I also consider projects in other areas when the objectives match my experience and my contribution can be useful.
Can you run a workshop for local operators?
Yes. We can agree topics, participants and format around a concrete need. I work in Italian, German and English; any materials and follow-up activities are defined within the project.
Can you join a project that has already started?
Yes. We can define a specific phase or a collaboration with a team or consulting firm. First, we clarify responsibilities, contacts, timing and the expected contribution.
What to tell me to get started
Tell me about the destination, your organisation’s role, the issue to address, the operators involved and any deadlines. We can use this information to assess whether and where I can contribute.
Let’s discuss your project