Max Mussner · Mentoring, coaching and consulting
Hospitality planning for sports events and projects.
I’m Max Mussner. I work with organisers, destinations and businesses to develop the accommodation and guest experience side of sports events, training camps and new sporting initiatives. My contribution combines first-hand sporting experience, hospitality entrepreneurship and practical knowledge of alpine destinations.
A project may start with a new initiative, stay requirements to clarify or a need to coordinate several properties and contacts. We agree on the phase where I can contribute and the work to prepare with the appointed team.
On site or remotely · Italy and international projects
Let’s discuss your projectWhat we can work on
Hospitality concept and accommodation offer
Define who needs to be hosted, which requirements matter and how they connect with available properties and services. We can work on the hospitality concept for a new initiative or a specific part of a project already underway.
Stay requirements and guest experience
Prepare information, services and organisational steps around the people involved. Depending on the sport and project, this may cover arrivals and departures, schedules, equipment and coordination with the operators responsible for each service.
Preparation with hospitality operators
Connect the organiser, properties and partners, clarifying activities, responsibilities, availability and timing. Where useful, the work includes practical meetings and preparation for the people who will look after guests.
A concrete outcome
The assignment may produce a hospitality concept, a set of guest requirements or a shared plan with actions, contacts and deadlines. We agree in advance which decisions to support and what to hand over to the team responsible for implementation.
How the work unfolds
I take on defined project assignments, including contributions within established teams. We agree on objectives, the project phase, responsibilities, duration and any on-site involvement. The project concludes with a clear handover of the work and next steps.
The experience I bring
I played ice hockey for around 15 years, including competitive hockey, experiencing competitions, travel and training camps as an athlete. My hospitality school diploma thesis focused on sports tourism. Working in hotels and managing holiday apartments in Val Gardena brought me into contact with the tourism ecosystem around events such as the Alpine Ski World Cup in Val Gardena, HERO Südtirol Dolomites, Sellaronda Bike Day and Gardenissima. My involvement has been on the accommodation side, through the operational and commercial relationships involved in hosting participants, groups and guests.
Read about my backgroundQuestions about this service
Which part of an event can you contribute to?
Accommodation and guest experience: the concept, stay requirements, coordination with properties and organisational preparation. The scope is agreed with the project lead and those responsible for other activities.
Can you work with an appointed agency or team?
Yes. We can define a specialist contribution to a project phase, clarifying contacts, responsibilities and expected deliverables. I work in Italian, German and English and consider projects in Italy and internationally.
Can the collaboration cover a limited phase?
Yes. We define an assignment with clear objectives, activities and an end point. Any presence during the event is agreed separately according to the contribution required and availability.
What to tell me to get started
Tell me about the initiative, location, dates or planned period, the people to host and the project’s current stage. A few concrete details are enough to assess where my contribution could help.
Let’s discuss your project